What the Customer Wants You to Know: How Everybody Needs to Think Differently about Sales


Bestselling author Charan, who is famous for clarifying and simplifying difficult business problems, believes that the best way to increase sales is to start with the customers problems first rather than beginning with the product or service for sale.

  • Autori: Ram Charan
  • Editura: Portfolio
  • Anul aparitiei: 2008
  • ISBN: 9781591841654
  • Numar de pagini: 178
  • Categorie: Business

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