The Power of Nice: How to Conquer the Business World with Kindness

Descriere: Thaler and Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Challenging the mean-spirited "me or you" mentality, they show that "nice" companies have lower employee turnover, lower recruitment costs, and higher productivity.

  • Autori: Linda Kaplan Thaler, Robin Koval
  • Editura: Broadway Business
  • Anul aparitiei: 2006
  • ISBN: 9780385518925
  • Numar de pagini: 127
  • Categorie: Business

Pret: 83,00 RON