The Mind of the Market: How Biology and Psychology Shape Our Economic Lives

Descriere: Bestselling author and psychologist Shermer explains how evolution has shaped the modern economy–and why people are so irrational about money. Drawing on the new field of neuroeconomics, Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business.

  • Autori: Michael Shermer
  • Editura: Henry Holt & Company
  • Anul aparitiei: 2009
  • ISBN: 9780805089165
  • Numar de pagini: 308
  • Categorie: Business

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