Evaluating Public Relations: A Best Practice Guide to Public Relations Planning, Research and Evaluation

Descriere: Fully revised and updated, this second edition advises PR practitioners at all levels how to monitor and evaluate their campaigns as well as how to develop more robust campaign strategies.

  • Autori: Paul Noble, Tom Watson
  • Editura: Kogan Page
  • Anul aparitiei: 2007
  • ISBN: 9780749449797
  • Numar de pagini: 252
  • Categorie: Business