Evaluating Public Relations: A Best Practice Guide to Public Relations Planning, Research and Evaluation
Descriere: Fully revised and updated, this second edition advises PR practitioners at all levels how to monitor and evaluate their campaigns as well as how to develop more robust campaign strategies.
- Autori: Paul Noble, Tom Watson
- Editura: Kogan Page
- Anul aparitiei: 2007
- ISBN: 9780749449797
- Numar de pagini: 252
- Categorie: Business