Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity

Descriere: You’ve been charged with growing your business. Incremental growth can no longer deliver the results you need. You need truly dynamic growth – and you need to achieve it without risking a hugely expensive gamble. How can you encourage innovative new ventures and pursue ambitious growth while minimizing risk?

  • Autori: Rita Gunther McGrath, Ian C. Macmillan
  • Editura: Harvard Business School Press
  • Anul aparitiei: 2009
  • ISBN: 9781591396857
  • Numar de pagini: 249
  • Categorie: Business

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