Cross-Media Communications: An Introduction to the Art of Creating Integrated Media Experiences

Descriere: This text is an introduction to the future of mass media and mass communications – cross-media communications. Cross-media is explained through the presentation and analysis of contemporary examples and project-based tutorials in cross-media development. The text introduces fundamental terms and concepts, and provides a solid overview of cross-media communications, one that builds from a general introduction to a specific examination of media and genres to a discussion of the concepts involved in designing and developing cross-media communications. There is also an accompanying DVD-ROM full of hands-on exercises that shows how cross-media can be applied. For the DVD-ROM:

  • Autori: Drew Davidson
  • Editura:
  • Anul aparitiei: 2010
  • ISBN: 9780557285655
  • Numar de pagini: 294
  • Categorie: Education

Pret: 132,00 RON