Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
Descriere: From the world’s premier thinker and bestselling author on brands comes a crucial new book that shows companies how to manage their brands to develop successful brand portfolios. 43 illustrations throughout.
- Autori: David A. Aaker
- Editura: Free Press
- Anul aparitiei: 2004
- ISBN: 9780743249386
- Numar de pagini: 348
- Categorie: Business