Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

Descriere: From the world’s premier thinker and bestselling author on brands comes a crucial new book that shows companies how to manage their brands to develop successful brand portfolios. 43 illustrations throughout.

  • Autori: David A. Aaker
  • Editura: Free Press
  • Anul aparitiei: 2004
  • ISBN: 9780743249386
  • Numar de pagini: 348
  • Categorie: Business