About Face: The Secrets of Emotionally Effective Advertising

Descriere: Being both on-message and on-emotion is the hallmark of 21st-century advertising. Grounded in psychology and neurobiology as well as a study of advertising tactics, this resource provides 10 rules that enables companies and advertising agencies to be more effective.

  • Autori: Dan Hill
  • Editura: Kogan Page
  • Anul aparitiei: 2010
  • ISBN: 9780749457570
  • Numar de pagini: 212
  • Categorie: Business

Pret: 128,00 RON